“Once one software solution demonstrates it is valuable, the customer base will consolidate around that company for all its software needs.”– a16z
a16z released an article on how SaaS businesses can scale to new vertical markets by directly embedding financial products into their software. Founded by Marc Andreessen and Ben Horowitz (author of What You Do Is Who You Are – one of the best books on creating business culture), a16z is one of the premier venture capital firms, with $12 billion in assets under management, defined by respect for the entrepreneur and the company building process. In other words, their expertise and insights are second to none, and in the article they provide actionable advice on how to price your product and expand to new markets.
Their thesis on Fintech scaling vertical SaaS is twofold: